Name change, increased community outreach coming to ‘All Season’s’

Chinook consignment store All Season's Kidstuff is rebranding in coming months to help potential customers know it carries much more than just children's clothing.

Shoppers at All Season’s Kidstuff in Chinook will see changes to the store in coming months, including an altered name and increased community outreach.

The consignment shop will shift its name from the current All Season’s Kidstuff to simply All Season’s — an effort to remind patrons that the shop carries clothing and goods for adults as well as children, said store owner Season Long. The name change will come with a corresponding new logo — a circular image showing a tree with various clothing items hanging from it, with the store’s name printed across the top of the image.

Other changes will include a larger charitable presence for the store, Long said, a role she and her team have made an integral one for the shop.

On Nov. 29, All Season’s launched Helping Hands Open Hearts, a pay-it-forward program that allows shop patrons to purchase a paper heart as a donation for a future shopper, or donate items to help the program.

From its launch date through the end of 2015, the program helped 32 individuals and seven families, according to a donation report posted on the program’s Facebook page.

In less than a month, the program garnered $1,100 in donations, she said. The fundraising goal for 2016 is $17,000, according to the donation report.

All Season’s made previous efforts to help organizations like the Boys and Girls Club, Long said, but those never seemed to work efficiently enough to produce the results she was looking for.

That’s changed with the Helping Hands program, she said.

“This seems to be working better than the ways that we’ve tried in the past. We’ve tried to reach out and have them work with us and there was always a disconnect,” she said.

The role of a small business in the community is more important than she could have imagined when she started, she said. Small businesses are important not only because they give locals a place to shop, but because they give business owners the opportunity to make a positive impact on the community, she said.

“If an organization needs a donation, they’re going to go to the small businesses before they go to the large organizations,” Long said.

Aside from the Helping Hands program — which Long said will see a name change to set it apart from a similarly-named program in Seaside, Oregon — All Season’s is working with Ilwaco High School to create a clothing closet for students. Money from the Helping Hands program can be used for things like new clothing racks and other items to make the most use of the space available for the clothes closet, she said.

In the coming year, Long said patrons can expect to see a larger online presence for the store, including an increased effort to promote the option to ship items to the store.

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