Astoria — Pilot House Distilling is rebranding with new labels.

The new labels will be created for Painted Lady Gin, Bar Pilot Gin, Bar Pilot Vodkas and canned cocktails.

The new look is designed to capture the attention of consumers and to match the spirit of Astoria.

“It’s been an absolute pleasure to watch these brands grow and mature over the years,” said Dave Kroening, Pilot House Distilling cofounder and president of Buoy Beer. “The next step in the rebranding will help set the stage for our continued expansion and growth in broader markets, all while keeping the original personality.”

The new labels will focus on the area’s eccentric pulse and uniqueness of each product. They will feature updated colors, graphics and type.

Pilot House Distilling, established in Astoria in 2013, will move from the company’s Duane Street facility to a former fish processing plant along the Astoria Riverwalk next to Buoy Beer and the Bowline Hotel.

The new location will feature top-of-the-line equipment for increased production of Pilot House favorites, a tasting room and bar.

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